The Effects of Promotional Mix Strategies on Organizational Performance: Evidence from Systematic Review of Literature

Currently, promotional mix becomes necessary for business success. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements. Promotional helps organization through building relationship which affects organizational performance. The researchers used systematic literature review method. This reviewed cover major such as sales promotion, advertising, public relation, direct personal selling. qualitative analysis carried out existence of strategies significance this articles were passed different reviewing stages. Managers/leaders, scholars eminent group will be beneficiary seminar. seminar was provided theoretical empirical literatures performance to provide detail information give deep knowledge readers. results indicated that promotion has impact performance, volume, market share profitability firms, advertising relation Finally, researcher concluded in order generalize taking them into local bases finding demand further research subject area.